By Bella Getz ’24, staff writer

A new program has been introduced to the business department that could be applicable to many majors. 

As of the start of the semester, the department of business, accounting and economics now offers a marketing minor. The new marketing program consists of 24 credit hours including business courses, digital communication and/or English courses, and MBA courses.  

Dr. Treva Clark, chair of the department of business, accounting and economics, explained that the marketing program was added in response to student expectation as well as predicted graduate success. According to Clark, Clearinghouse data showed that several students who were accepted to LVC did not enroll because of the lack of a marketing major.  

“Marketing is such a fundamental discipline and critical skill set for businesses large and small, that having a marketing minor even if not paired with a business major could make a lot of sense for a lot of students,” Clark said. 

Furthermore, many companies are interested in hiring marketing majors. Clark explained that companies are looking for distinctive course and class rotations from job candidates to be considered for marketing jobs around the region.  

One of the unique aspects of the marketing program is the MBA course requirement. Clark explained that incorporating two MBA courses exposes students to taking classes with people in the workforce who are actively practicing in the field of marketing as it offers more distinctive job qualities. Clark believes that employers will get a much stronger sense that students coming out of the marketing program will have practical work skills.  

The marketing program was specifically created to appeal to other majors, not just business majors. The curriculum is not too heavy so that students from other departments can join.  

“There is no other discipline within the general field of business that is more universally needed by companies,” Clark said. 

Clark predicts that the marketing minor will bring many new students into the business department as she has already seen an incredible amount of interest in the program.  

“I was signing off on approvals to add the minor in the first week that everybody was back,” Clark said. “Everybody needs to understand marketing. It was critically important that we give students the option of adding that to their resume.”  

Clark anticipates that if the minor is successful, the department could create a marketing major in the future.