{"id":971,"date":"2017-09-08T18:14:29","date_gmt":"2017-09-08T18:14:29","guid":{"rendered":"http:\/\/wordpress.lvc.edu\/wordpress\/lavie\/?p=971"},"modified":"2017-09-08T18:14:29","modified_gmt":"2017-09-08T18:14:29","slug":"new-age-art","status":"publish","type":"post","link":"https:\/\/wordpress.lvc.edu\/lavie\/2017\/09\/08\/new-age-art\/","title":{"rendered":"New-Age Art"},"content":{"rendered":"

Written by Martin J. Young, former correspondent of Asia Times.<\/p>\n

Quetion: How is our<\/b>\u00a0<\/b>digital age\u00a0<\/b>changing\u00a0<\/b>the art world?<\/b><\/p>\n

\u00a0Answer:<\/strong><\/p>\n

The rise of the digital age has\u00a0profoundly\u00a0impacted\u00a0the art market. With the\u00a0millennial<\/a>\u00a0population\u00a0now\u00a0a driving\u00a0economic\u00a0force,\u00a0art\u00a0museums and corporate art collectors are\u00a0catering more to this\u00a0age group. We see a\u00a0revolution\u00a0in\u00a0programs and practices to keep them engaged in the\u00a0art\u00a0world.\u00a0Here\u00a0is\u00a0how\u00a0museums, galleries, and corporate art collectors\u00a0are responding to the shift\u00a0with\u00a0relevant art programs\u00a0that\u00a0appeal\u00a0Millennials.<\/p>\n

The 18-34 age group is the nation\u2019s largest generation and an economic spending force.\u00a0They are also the most connected\u00a0and\u00a0digital marketing<\/a>\u00a0savvy\u00a0demographic with access to more information than any previous generation. For these reasons,\u00a0museums and galleries cannot\u00a0ignore\u00a0Millennials\u00a0despite the tough sell they may have ahead.<\/p>\n

Museums are\u00a0for the\u00a0public,\u00a0preserving\u00a0cultural history and keeping\u00a0it relevant\u00a0during\u00a0changes in society.\u00a0Museums need to appeal to all demographic groups, including ones\u00a0with\u00a0their faces\u00a0buried in their smartphones.<\/p>\n

Technology has changed the way we communicate\u00a0by introducing\u00a0social media\u00a0as a major form.\u00a0As methods of engagement have changed,\u00a0galleries and museums need to keep to be more\u00a0appealing\u00a0to younger generations.\u00a0Visual literacy<\/a>, the ability to create,\u00a0comprehend\u00a0and organize messages, has been a component of the art world for hundreds of years. Today, it has become\u00a0digital.<\/p>\n

Steps taken by museums and galleries to\u00a0engage Millennials include employing younger staff, many\u00a0affiliated with\u00a0student\u00a0associations<\/a>. This makes\u00a0younger groups feel directly involved\u00a0with\u00a0the organization.<\/p>\n

Some galleries provide coffee and comfortable seating to view entire sections of the exhibits. Charging stations and\u00a0wifi\u00a0hotspots encourage\u00a0visitors\u00a0to\u00a0stay\u00a0longer.\u00a0All of these create a welcoming environment and improved experience which Millennials have now come to expect.<\/p>\n

Information displays also need to be relevant\u00a0and presented in the appropriate format. Encouraging visitors to share art and exhibits on social media\u00a0or\u00a0take selfies<\/a>\u00a0involves them\u00a0on a personal level.\u00a0The use of feedback is also being employed\u00a0to gauge responses from younger audiences. Consumer markets change quickly, in order to keep up organizations need to be adaptable and flexible. Displays\u00a0and products are often adapted\u00a0on account of public opinion and feedback.<\/p>\n

Traditionally seen as\u00a0collectors of art,\u00a0museums and galleries in the future will become the suppliers of images.\u00a0Artists and audiences will be\u00a0able to exchange\u00a0digitized artwork and\u00a0print designs<\/a>,\u00a0interacting\u00a0with other groups\u00a0worldwide. Electronic art\u00a0is\u00a0the next step in the evolution of the arts in today\u2019s digital world\u00a0and our ability to interact with it.<\/p>\n

When it comes to art, it\u2019s important\u00a0not to hide the madness\u2026 Atticus.<\/p>\n

 <\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Written by Martin J. Young, former correspondent of Asia Times. Quetion: How is our\u00a0digital age\u00a0changing\u00a0the art world? \u00a0Answer: The rise of the digital age has\u00a0profoundly\u00a0impacted\u00a0the art market. With the\u00a0millennial\u00a0population\u00a0now\u00a0a driving\u00a0economic\u00a0force,\u00a0art\u00a0museums and corporate art collectors are\u00a0catering […]<\/a><\/p>\n<\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-campus-news"},"_links":{"self":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}