{"id":6845,"date":"2021-03-02T02:04:08","date_gmt":"2021-03-02T02:04:08","guid":{"rendered":"http:\/\/wordpress.lvc.edu\/wordpress\/lavie\/?p=6845"},"modified":"2021-03-02T02:04:08","modified_gmt":"2021-03-02T02:04:08","slug":"blue-dogs-making-some-noise","status":"publish","type":"post","link":"https:\/\/wordpress.lvc.edu\/lavie\/2021\/03\/02\/blue-dogs-making-some-noise\/","title":{"rendered":"Blue Dogs making some noise"},"content":{"rendered":"
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By: Zack Kime \u201922, Staff writer <\/p>\n\n\n\n

Whether they serve as a coping mechanism or act as a way to express oneself, sports can take many different forms. <\/p>\n\n\n\n

For Carson Frey, a sophomore digital communications major and psychology minor, lacrosse has always been a crucial part of life.  <\/p>\n\n\n\n

\u201cOne of my first toys was a lacrosse stick that my uncle gave to me, I obviously couldn\u2019t really use it because I was only two, but for as long as I can remember I\u2019ve always had a stick in my hands,\u201d Frey said. <\/p>\n\n\n\n

In eighth grade, Frey started getting into filming and editing his own videos and thought what better than to start with the sport he loved: lacrosse. Fast forward to freshman year of high school, he and his friends were regularly uploading videos to their YouTube channel. <\/p>\n\n\n\n

\u201cWe were just filming the everyday things we did and thought were pretty cool,\u201d Frey said. \u201cIt wasn\u2019t until we started focusing on our lacrosse content that we realized the audience we could tap into. We got 60,000 views on a \u2018lacrosse stereotypes\u2019 video and then we knew, hey, we have something here.\u201d <\/p>\n\n\n\n

The following videos continued to pull in thousands of views, and between the TikTok account that Frey created his freshman year of college and the podcast he started with his newfound roommate, Frey realized he needed to rebrand.  <\/p>\n\n\n\n

\u201cUp until that point, each platform was under a different account name,\u201d\u00a0Frey said. \u201cOne day, my roommate and I were walking around campus and thought,\u00a0hey, Blue Dogs would be a cool name, and then it stuck. I spent that entire night putting all of our videos on YouTube and Instagram under the Blue Dogs name.\u201d\u00a0<\/p>\n\n\n\n

Pulling an all-nighter isn\u2019t something that Frey is a stranger to. When asked about what it takes to build a brand while still being a full-time student athlete, Frey had this to say.  <\/p>\n\n\n\n

\u201cThere\u2019s a balance, and it\u2019s definitely hard to find,\u201d Frey said. \u201cThere are some days where I\u2019m able to edit a podcast episode, go to practice and write an essay and then others where I have to focus on schoolwork only. Seeing the feedback and comments from our supporters makes those late nights and long hours completely worth it though.\u201d <\/p>\n\n\n\n

One thing that Frey likes is the outreach that the Blue Dogs Lacrosse brand has had and the role it can play in growing the game. As Frey has gone through high school and now is in college, he\u2019s had a rotating cast of teammates and friends to film and record with.  <\/p>\n\n\n\n

\u201cKyle, Josh, Harbst and I do the Blue Dogs Podcast and through that we\u2019ve been able to talk to some important figures in the lacrosse community,\u201d Frey said. \u201cWe\u2019ve had Greg from East Coast Dyes on our show and some of our favorite PLL players like Ryan Drenner. For us, it\u2019s important to grow the game and still provide the insight we have on lacrosse as college players and fans of the game.\u201d  <\/p>\n\n\n\n

However, being an NCAA athlete has created some unexpected roadblocks for Frey and the rest of the Blue Dogs brand.  <\/p>\n\n\n\n

\u201cWe\u2019ve had to spend hours reading through NCAA forms in order to understand what we can and can\u2019t do, and what we can and can\u2019t profit from,\u201d Frey said. \u201cI\u2019d love for Blue Dogs to be a career option for us down the road, but there\u2019s been so few student-athletes that have been able to make the two work. That\u2019s not stopping us though, we like to dream big and we\u2019re happy showcasing the game of lacrosse and how much we love playing it.\u201d <\/p>\n\n\n\n

Taking things one step at a time has been the key to success for Blue Dogs and the way they operate. According to Frey, focusing on growing each platform and keeping that steady stream of growth going has allowed them to grab and keep hold of their niche lacrosse audience.  <\/p>\n\n\n\n

\u201cThe memories I\u2019ve created along the way and the players we\u2019re able to inspire will always mean more than the number of views on a video,\u201d Frey said. \u201cBlue Dogs is something for lacrosse fans, sports fans or even the occasional viewer that keeps up with our videos but doesn\u2019t even play.\u201d <\/p>\n\n\n\n

For Frey and the Blue Dogs brand it\u2019s never just been about what lacrosse has done for them, but about what they can do for the game in return.  <\/p>\n\n\n\n

Check out Blue Dogs Lacrosse on YouTube, Instagram, TikTok and Twitter for more information. <\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

By: Zack Kime \u201922, Staff writer  Whether they serve as a coping mechanism or act as a way to express oneself, sports can take many different forms.  For Carson Frey, a sophomore digital communications major and […]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-6845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-features","7":"category-sports"},"_links":{"self":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/6845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/comments?post=6845"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/6845\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/media?parent=6845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/categories?post=6845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/tags?post=6845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}