{"id":16352,"date":"2026-02-13T08:00:25","date_gmt":"2026-02-13T08:00:25","guid":{"rendered":"https:\/\/wordpress.lvc.edu\/lavie\/?p=16352"},"modified":"2026-04-15T23:13:42","modified_gmt":"2026-04-15T23:13:42","slug":"students-express-frustration-over-use-of-artificial-intelligence-in-lvc-marketing-and-communications","status":"publish","type":"post","link":"https:\/\/wordpress.lvc.edu\/lavie\/2026\/02\/13\/students-express-frustration-over-use-of-artificial-intelligence-in-lvc-marketing-and-communications\/","title":{"rendered":"Students\u00a0express frustration over use of artificial intelligence in LVC marketing and communications\u00a0"},"content":{"rendered":"
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By Ryan Talton ’27, staff writer\u00a0<\/p>\n\n\n\n

Students were upset over more than Punxsutawney Phil\u2019s prediction of six more weeks of winter this Groundhog Day. <\/p>\n\n\n\n

The College\u2019s Instagram and Facebook pages posted a graphic acknowledging Groundhog Day featuring President MacLaren and a groundhog. Students were quick to notice it was generated by artificial intelligence (AI).  <\/p>\n\n\n\n

Many students left comments on the College\u2019s social media pages expressing their frustration at AI\u2019s usage on social media while many students in the digital media program could benefit from creating similar graphics. Another point of frustration came from the College lacking a consistent policy on AI, with many professors discouraging its use while using it for grading. These comments were then turned off which furthered student frustration.  <\/p>\n\n\n\n

\u201cNot everyone will be happy with everything we do,\u201d said Molly O\u2019Brien-Foelsch, Vice President of Marketing and Communication, when asked about how she would respond to those disappointed by the use of AI. \u201cIt\u2019s ok to disagree.\u201d <\/p>\n\n\n\n

O\u2019Brien-Foelsch explained how AI has become a necessity to advance the College\u2019s business goals and remain ahead of the competition.  <\/p>\n\n\n\n

\u201cA major way AI has affected our work is through zero-click search: Increasingly, web searchers are relying on AI results rather than clicking through to our website for more information,\u201d O\u2019Brien-Foelsch said.  <\/p>\n\n\n\n

The decision to turn off the comments came after the language being used was deemed inappropriate.  <\/p>\n\n\n\n

\u201cTypically, I favor leaving comments on social media posts and keeping the feature enabled,\u201d said O\u2019Brien-Foelsch. \u201cIn this case, it became clear that the comments section was not a good place for civil dialogue.\u201d <\/p>\n\n\n\n

O\u2019Brien-Foelsch explained that AI is mostly used in a non-public facing manner, but it is occasionally used to create content for social media graphics. Several students are currently employed by the Marketing and Communications team who create social media content as well.  <\/p>\n\n\n\n

\u201cAny student who wants to pursue a marketing career should be aware that AI is here to stay across almost all aspects of the field, and technology will continue to evolve rapidly,\u201d said O\u2019Brien-Foelsch. <\/p>\n\n\n\n

Anyone with further questions or concerns is encouraged to contact Marketing and Communications in a respectful manner at marcomm@lvc.edu<\/a>.  <\/p>\n\n\n\n

<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

By Ryan Talton ’27, staff writer\u00a0 Students were upset over more than Punxsutawney Phil\u2019s prediction of six more weeks of winter this Groundhog Day.  The College\u2019s Instagram and Facebook pages posted a graphic acknowledging Groundhog […]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":16347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":{"0":"post-16352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campus-news","8":"category-front-page"},"_links":{"self":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/16352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/comments?post=16352"}],"version-history":[{"count":2,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/16352\/revisions"}],"predecessor-version":[{"id":16389,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/posts\/16352\/revisions\/16389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/media\/16347"}],"wp:attachment":[{"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/media?parent=16352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/categories?post=16352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.lvc.edu\/lavie\/wp-json\/wp\/v2\/tags?post=16352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}